Tuesday, 19 July 2016

Timo operates a very busy roadside fruit and vegetable

Timo operates a very busy roadside fruit and vegetable stand from May to October every year as part of his farming operation, which has a December 31 year end. Each time a customer purchases over $10 of produce, Timo gives them a special fruit-shaped sticker that can't be copied. If a customer collects 10 of these stickers, then they can have $10 worth of produce for no charge. The stickers must be redeemed by June 30 of the following year. During the current year, 25,000 stickers were given out to customers. Timo knows from experience that some stickers will never be cashed in, as the customer may not shop at his stand frequently enough to collect 10 stickers, or they get lost or forgotten.
In previous years, 10% of stickers have been redeemed. During the current year, 6% of the stickers given out during the year were redeemed.

Instructions
(a) Determine the amount that should be reported as a sales promotion expense on the December 31 income statement, and the amount of any liability at December 31, assuming the expense approach is used.
(b) Prepare all the necessary journal entries to record the expense associated with the stickers and the related liability at year end.



(a) Balance Sheet:
          Current Liabilities:
             Estimated Liability for Premiums*                                                $1,000

       Income Statement:
          Premium Expense                                                                             $2,500

*
Total estimated redemption of stickers


    (25,000 X 10% ÷ 10 X $10)
$2,500

Stickers redeemed in current year


    (25,000 x 6% ÷ 10 x $10)
  1,500

Estimated future redemption
$1,000

(b)
Premium Expense................................................................
1,500

            Inventory.....................................................................

1,500
(value of free product given in exchange when stickers are redeemed)





Premium Expense................................................................
1,000

            Estimated Liability for Premiums............................

1,000
(liability for unredeemed stickers)